Diehard fans can’t live without their nightly dose of live baseball on MLB Tonight, with more coverage of our national pastime than any other show. Lava’s unique design wraps the excitement in a package that is a radical departure from traditional sports graphics. Creative Director David Woodward and Animation Director Kyle Reynolds devised a show open that takes the viewer inside baseball – not just inside the game, but inside the baseball itself. We see the construction of an abstracted baseball, and inside it we see ballparks, highlights, and all the textures associated with the game. As the ball is wrapped, layered, covered and stitched, the world of baseball comes alive.
In addition to the open, Lava’s animation and design team created over 40 additional unique graphic elements for the show, and each makes unexpected creative use of the textures and materials of baseball.
Lava Studio dug deep to mine this treasure of a spot for the Florida Lottery’s Gold Rush game. Lava’s creative crew put in a heroic effort to produce a richly detailed, exceptionally animated piece.
The assignment: Generate excitement for the Gold Rush scratchoff game by creating a wild rollercoaster ride through a gold mine. Lava worked closely with the creatives from St. John & Partners to perfect every detail. Gold medals all around for the Lava animation and production crews. An Addy winner for animation.
There’s something fishy in the air as sea creatures swirl around conservationist and nautical artist Guy Harvey in this enchanting spot for the Florida Lottery’s Guy Harvey games.
St. John & Partners reeled in Lava Studio to make a splash for the Florida Lottery’s Guy Harvey scratch-off games, and Director David Woodward proposed this unique blend of live action, stock footage and animation.
Lava shot the artist on a studio set furnished with artist’s supplies and nautical artifacts. Shots were composed to match preselected stock footage of marine life, which would be rotoscoped and integrated into the final scenes.
Three adventurous insomniacs find themselves in a dream world, soaring through space, discovering lost treasure, and rescuing a young mermaid. All before bedtime!
Sometimes we get to have a lot of fun. For this spot, Lava’s creative crew suspended our young talent from flying rigs on green screen, and then built a CGI wonderland around them. This project had a little bit of everything; production, design, character animation, compositing and VFX. An Addy Award winner.
Lava Studio designed a versatile installation for Mount Sinai’s main lobby donor wall. The result is a multimedia mixture of architecture, graphic design and animation. The video wall is alive with Lava’s diverse array of visual content. Historic images, informational maps and physician profiles are interspersed with lighthearted eye candy designed to set visitors at ease. Paper airplanes drift, butterflies dance, and water ripples over the surface of a koi pond. Lava brought a variety of talents to this project, collaborating with engineers, draftsmen, builders and animators to bring this ambitious experience to life.